Tag Archives: Direct Mail

The benefits to using a One Stop Print and Mail Shop

Here at the Finishing & Mailing Center in Dallas we pride ourselves on being a one stop printing and mailing shop. What this means for you is that once you send us your artwork you are DONE. We do printing, ink jetting, saddle-stitching, collating, inserting, and mailing all in house; saving you time and money.

Here are a couple of the many benefits to using a One Stop Dallas Printing and Mailing Shop:

  1. We are able to get aggressive on pricing.
    Since we have all of our printing and bindery equipment in house we are able to save on costs. Having everything in house means we don’t have to utilize outside vendors which is what increases your prices. We can do everything from printing postcards, brochures, and flyers to mailing out thousands of letters to your mailing list. We know how important your direct mail campaign is to your company and we do our best to make sure you receive a fair price without the unnecessary mark ups.
  2. We save you time.
    Not only are we able to save you money, but we can also save you time! We are able to turn a new direct mail job at a moments notice because we control our own schedule. We are not dealing with other printers or binderies. We are dealing with our own staff, and can fit your job into our schedule as needed.

Getting that Competitive Edge for your Direct Mail Marketing Campaign

You are always looking for that competitive edge with your Direct Mail Marketing Campaign. You can get that competitive edge on your next campaign by using variable data images customized to each individual prospect (as we have talked about before in Variable Data Printing is Key). You could also get your market’s attention by using differently shaped postcards or UV spot coatings.

There are many ways to get your direct mail piece noticed.

Last week ADWEEK ran an article focusing on a company that took their direct mail to the next level. Bulk Cat Litter Warehouse wanted to increase their chances for their prospects to pay attention to their Direct Mail Flyer. What Bulk Cat Litter Warehouse did next to their bulk mailing is so creative and genius that the internet has been buzzing about this for days.

They decided to soak their direct mail flyer in catnip. The cats went absolutely crazy for it! In the video posted on ADWEEK you can watch as cats go into their owner’s bags and take out the flyer to play with it. This causes the owner to actually see what the postcard is about and in turn increases the chances that a prospect will turn into a sale.