{"id":156,"date":"2014-02-06T15:54:47","date_gmt":"2014-02-06T15:54:47","guid":{"rendered":"https:\/\/mailingcenter.net\/?p=156"},"modified":"2014-03-03T14:54:08","modified_gmt":"2014-03-03T14:54:08","slug":"why-variable-data-printing-is-key","status":"publish","type":"post","link":"https:\/\/mailingcenter.net\/why-variable-data-printing-is-key\/","title":{"rendered":"Why Variable Data Printing is KEY"},"content":{"rendered":"
Is your direct mail campaign lacking something? I don\u2019t know about you, but when I open a letter and it says \u201cDear Elena\u201d I am more likely to keep on reading then if it were to say \u201cDear Valued Customer.\u201d I have never liked the \u201cValued Customer\u201d salutation. To me it sounds so strange and so common that it is rather meaningless these days.<\/p>\n
You lose that personal touch whenever you generalize a letter for hundreds or thousands of people. Your customer also loses that feeling that they are valued and that you do appreciate their business. This is why Variable Data Printing is Key. When you personalize your direct mail you are essentially engaging your customer. You are almost guaranteed to see a better ROI because your customer is more likely to keep reading the letter instead of throwing it away as junk mail.<\/p>\n
Here are a few ways to make your mailing campaign as effective and efficient as possible by using Variable Data Printing:<\/p>\n
<\/p>\n","protected":false},"excerpt":{"rendered":"
Why Variable Data Printing is KEY Is your direct mail campaign lacking something? I don\u2019t know about you, but when I open a letter and it says \u201cDear Elena\u201d I am more likely to keep on reading then if it were to say \u201cDear Valued Customer.\u201d I have never liked the \u201cValued Customer\u201d salutation. To […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[8,9,7],"acf":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/mailingcenter.net\/wp-json\/wp\/v2\/posts\/156"}],"collection":[{"href":"https:\/\/mailingcenter.net\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mailingcenter.net\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mailingcenter.net\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/mailingcenter.net\/wp-json\/wp\/v2\/comments?post=156"}],"version-history":[{"count":2,"href":"https:\/\/mailingcenter.net\/wp-json\/wp\/v2\/posts\/156\/revisions"}],"predecessor-version":[{"id":158,"href":"https:\/\/mailingcenter.net\/wp-json\/wp\/v2\/posts\/156\/revisions\/158"}],"wp:attachment":[{"href":"https:\/\/mailingcenter.net\/wp-json\/wp\/v2\/media?parent=156"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mailingcenter.net\/wp-json\/wp\/v2\/categories?post=156"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mailingcenter.net\/wp-json\/wp\/v2\/tags?post=156"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}